I think Mr. Metabo is the most suitable man for this brand in Japan because i could not help thinking of him when i knew the brand.
He superdries many kinds of food everyday.
Please visit his blog.
Drying of food is a very eficient method for increasing the accuracy of radioactivity measurement.
When i heard the words 「superdry極度乾燥（しなさい）」 i recalled him first.
I'm looking forward to meeting the clothe of superdry極度乾燥（しなさい） at the store.
I really hope for Mr.Metabo's success.